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Dubai, UAE: Tile of Spain, the official umbrella brand representing the Spanish Association of Ceramic Tile Manufacturers (ASCER), has expanded its distribution to the GCC ceramic tile market valued at US$7.8 billion .

The revival of sales and distribution of Tile of Spain gives a boost to the green economy program of the United Arab Emirates (UAE), which includes increasing the environmental efficiency of housing and buildings as one important areas of development. The move aims to bring sustainability, innovation and bespoke ceramic building materials to the region.

Tile of Spain, world leader in the construction of sustainable ceramics and pioneer in acquiring the first class III environmental badges of environmental product declarations, according to the ISO 14020 standard, aims to raise the bar for sustainability and green cities in the region in the 120 billion dollar industry.

UAE – a pearl for the construction and ceramics industry

With the unveiling of major projects like the $8 billion District 2020 and other ambitious projects like the Dubai 2040 Urban Master Plan, the demand for sustainable and innovative ceramic designs is set to skyrocket.

Tile of Spain, a leading player known for its cutting-edge designs and environmentally friendly products, plans to use its members’ wide selection of ceramic products to boost the market and, in turn, boost competitiveness. of the market and attract international companies to the UAE and the rest of the world. GCC region.

Ceramic tiles account for up to 35% of the overall tile market in the UAE, with annual demand increasing due to new projects announced monthly. This is now expected to increase following the UAE’s decision to overhaul the residency visa system – a welcome move that is expected to boost the country’s property market, leading to an influx of property buyers and developers.

“The UAE market is a gem for people working in the construction and ceramics sectors, and as the most popular export and import hub, we expect exponential growth over the over the next five years. Tile of Spain’s expanded distribution is critical to the region’s dynamic real estate and development space. We believe this strategic move will drive the GCC market, paving the way for innovative design and state-of-the-art and, above all, to a sustainable real estate development in line with the sustainable development program,” said Mr. Vicente Nomdedeu, President and Chairman of the Board of Directors, ASCER – Tile of Spain.

With the implementation of effective anti-dumping tariffs on ceramic tile imports from Asian markets, the demand for affordable and high-quality tiles is likely to increase. Moreover, as the UAE is the most popular trade and logistics hub in the GCC, admission to the country would help the region’s economy grow even faster and attract more businesses.

The GCC ceramic tile market was valued at USD 7.8 billion in 2020, and it is expected to grow at a CAGR of 7.9% by 2028.

Increase disposable income to propel market growth

Ceramic tile consumption in the UAE is expected to soar by 70% over the next five years, due to the region’s increasing disposable income, population explosion, coupled with continued development activity in the UAE.

Industry growth is expected to gain positive momentum over the next few years with a major focus on design, sustainability, energy efficiency, health and hygiene. This, according to Mr. Nomdedeu, positions Tile of Spain as a strategic partner whose wealth of expertise will reinvigorate the market and offer the consumer a wider range of ceramic products.

“Thanks to the pioneering actions of our members, Tile of Spain is on the verge of injecting much-needed expertise in the circular economy and bioclimatic architecture of the region. Our combined product offering makes Tile of Spain an ideal solution in the construction and interior design market in the UAE,” Mr. Nomdedeu added.

With the UAE’s ambitious vision to reduce energy consumption by 25% and achieve net zero by 2050, bioclimatic architecture, a model that reduces negative environmental impact and ensures thermal comfort with the help of nature, is about to be the next big thing in the region. ceramic tile market.

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About Tile of Spain

The Spanish Association of Ceramic Tile Manufacturers (ASCER) is the private organization whose primary objective is to support Spanish ceramic tile manufacturers and the industry as a whole by managing and promoting the Tile of Spain brand. in the whole world. A strong world leader, the Spanish ceramic tile industry comprises 125 manufacturers concentrated mainly in the province of Castellón.

Tile of Spain offers a diverse range of products with unparalleled quality and creative diversity to enhance your living space. Tile of Spain offers custom solutions that meet customer requirements and collaborate with designers to deliver cutting-edge designs and quality. Tile of Spain places great emphasis on health and safety, ensuring that none of its products contain hazardous chemicals.

Support the UAE 2030 Sustainable Development Goals and contribute to the circular economy

The United Nations Sustainable Development Goals for 2030 are a set of 17 interconnected global goals intended to serve as “a blueprint for building a better and more sustainable future for all”. In the talks on these goals, the United Arab Emirates represented the Arab group and a national committee was formed in 2017 to work towards achieving these goals by 2030.

By reducing waste during production, Tile of Spain, an umbrella brand with more than 100 producers, achieves Sustainable Development Goal 9 – industry, innovation and infrastructure, and Sustainable Development Goal 12 – responsible consumption and production) . As pioneers in the ceramic sector, Tile of Spain’s revolutionary ceramic tiles contribute to the country’s circular economy by strengthening the nation’s technical, economic and environmental sustainability.

In addition, thanks to its bioclimatic architecture, which takes advantage of environmental conditions to reduce energy consumption through the application of ventilated facades and active surfaces, and by adhering to European and American standards, they further achieve the objective of sustainable development 11 – Sustainable cities and communities.

“We are here to play our part in reducing emissions in the ceramics industry and support the UAE’s vision of net zero by 2050 by popularizing the circular economy in the ceramics sector over the next five We anticipate our entry into the UAE, the land of innovators, will make Tile of Spain synonymous with the words innovative, creative and sustainable in the ceramic industry.

For more information please contact:
Patrick Karanjah – [email protected]
Rojina Al Shehazeh – [email protected]